Under Armour: The Halo Lab
Brand
Date
Aug 2025
Description
Under Armour steps into the world of advanced biomechanics with The Halo Lab, a commercial campaign spotlighting the brand's commitment to research and development. The film follows a scientist through an industrial laboratory, observing researchers and athletes as they put footwear prototypes through rigorous testing. Produced by STADIUM, the project leans into a clean and highly controlled aesthetic. The execution utilizes live-action technique and a cool color palette to highlight the technical nature of the facility and the innovation process behind the equipment.
Style
Horizontal, Commercial, Cool, Clean
Industries
Color
Pure White
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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