Under Armour: The Guilty Ones
Brand
Date
Nov 2023
Description
Under Armour’s latest commercial, The Guilty Ones, presents a high-intensity look at athletic dedication. The production, helmed by Couscous, leans into a cinematic visual language characterized by low-key lighting and moody contrasts. Filmed in a nocturnal, urban environment, the piece utilizes live-action techniques to emphasize the focused nature of the athlete. The narrative unfolds through dramatic sequences that highlight the technical details of the gear alongside the intensity of the subject's performance.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Light Grey
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.