Under Armour: Protect This House
Brand
Date
Mar 2023
Description
Under Armour delivers the Protect This House campaign, a live-action basketball project capturing the intensity of locker room preparations. The narrative focus remains on the focused resolve of players and coaches ahead of competition, leaning into a cinematic and moody aesthetic. Produced by Tool with creative oversight from agency Zambezi, the film utilizes dramatic lighting to emphasize athletic dedication. Post-production support includes work from Cabin Edit, Company 3 New York, and Pariah Creative, with sound design by Source Sound Inc. LA.
Style
Horizontal, Action, Cinematic, Moody
Industries
Background
Garage
Context
Advertising Campaign
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