Under Armour delivers the Protect This House campaign, a live-action basketball project capturing the intensity of locker room preparations. The narrative focus remains on the focused resolve of players and coaches ahead of competition, leaning into a cinematic and moody aesthetic.
Produced by Tool with creative oversight from agency Zambezi, the film utilizes dramatic lighting to emphasize athletic dedication. Post-production support includes work from Cabin Edit, Company 3 New York, and Pariah Creative, with sound design by Source Sound Inc. LA.
