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Under Armour: Over 100,000 views in 24 hours 📈

Brand
Under Armour
Date

Sep 2023

Description

Under Armour spotlights basketball star Joel Embiid in this dynamic animated project, celebrating his recent career milestones and on-court dominance. Produced by Heartlent Group, the work utilizes motion graphics and vector illustrations to track key performance stats, including scoring titles and MVP status. The creative direction leans into a high-energy aesthetic, employing bold typography and saturated color palettes to frame Embiid’s achievements. Designed for digital display, the piece features a vertical orientation and graphic-heavy layouts to highlight his performance throughout the season.

Style

Artistic, Vertical, Commercial, Saturated, Graphic

Techniques

Animation, Vector, Motion Graphics

Industries
Football (American)
Color
Cobalt
Scarlet
Pure White
Background

Illustrated Frame

Context

Advertising Campaign, Social Media / Short Form Video

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