Under Armour: Mission Run Dark Sky Distance Ep. 4
Brand
Date
Nov 2024
Description
Under Armour’s latest installment in the Mission Run Dark Sky Distance series, Episode 4, documents the rigorous physical and mental preparation of competitive distance athletes. The film channels a documentary-style approach, moving between intense training sessions on dirt trails and pine-forest tracks to intimate, candid interviews. The project utilizes natural light to emphasize the rawness of high-level athletic performance. With creative direction from Rabbitwolf Creative, the piece leans into atmospheric framing and clean, live-action techniques to contrast the demands of the sport with the quiet focus of the runners.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Pure White
Background
Forest
Context
Brand Film / Corporate Video
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