Under Armour: Mission Run Dark Sky Distance Ep. 2

Nov 2024

Under Armour chronicles the journey of elite middle- and long-distance runners in the second installment of its Mission Run Dark Sky Distance docuseries. The project tracks athletes Fits Seyoum, Kasey Knevelbaard, and Weini Kelati as they navigate their preparation for the US championships at the Portland Track Festival. Utilizing a documentary-style approach, the video captures the intensity of pre-race routines, tactical tapering, and mental focus. The production, managed by Rabbitwolf Creative, employs a clean, live-action technique with a grainy aesthetic to maintain an observational tone throughout the training grounds and track sequences. Post-production and VFX were handled by Lucky Day, with original music and sound design provided by Th3rd Sound.

Documentary, Horizontal, Grainy, Clean

Sports Venue

Brand Film / Corporate Video