Under Armour: Margin of Victory

Oct 2024

Under Armour's 'Margin of Victory' campaign features professional basketball player Stephen Curry in a series of rigorous training sessions. The film explores the intersection of athletic performance and technology through scenes captured on an indoor court and within a gym environment. Produced with creative work from Droga5 London, the piece employs dramatic lighting to pivot between high-energy court action and moody, atmospheric gym sequences. The project utilizes live-action technique and slow motion to underscore the intensity of the training, supported by a score from The Elements Music.

Horizontal, Action, Cinematic

Slow motion

Sports Venue

Advertising Campaign, Brand Film / Corporate Video