Under Armour: Gift of the Game

Mar 2022

Under Armour’s Gift of the Game campaign captures the intersection of youth and professional athletics across various disciplines, including football, basketball, and soccer. The project features diverse athletes training and competing in urban street, park, and field settings. Produced and directed by DOMO, the project utilizes a live-action technique to document the movement of participants. The cinematography leans into natural lighting and dynamic camera work, focusing on a balance of intimate athlete portraits and high-energy competition sequences.

Horizontal, Cinematic, Clean

Advertising Campaign, Brand Film / Corporate Video