Under Armour: De'Aaron Fox + UA Phantom One
Brand
Date
May 2024
Description
Under Armour spotlights the UA Phantom One footwear and apparel in this high-energy commercial featuring professional basketball player De'Aaron Fox. The film centers on athletic precision, utilizing a clean, high-contrast aesthetic to frame the performance gear in action. Produced and finished by Even/Odd, the project employs a distinct collage-style layering technique. By incorporating rhythmic editing and vivid motion graphics, the spot emphasizes the technical design of the Phantom One line through a blend of live-action technique and VFX, punctuated by neon accents and slow motion sequences.
Style
Vertical, Commercial, Action, Clean
Techniques
Slow motion, VFX / visual effects
Industries
Color
Navy
Lime
Jet Black
Background
White Seamless
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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