Under Armour: Phelps
Brand
Date
Jan 2021
Description
Under Armour’s Phelps project is a cinematic campaign centered on the rigor of elite athletic training. The film navigates between the quiet intensity of an indoor pool and the focused atmosphere of a gym, utilizing low-key, chiaroscuro-inspired lighting to establish a disciplined visual tone. The edit leans into a desaturated, cool-toned palette, with deep blues and slate grays anchoring the aesthetic. Live-action sequences employ slow motion to emphasize the mechanics of movement during both swimming and strength training sessions. Post-production and VFX were managed by Wave Studios NY.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Low-key / chiaroscuro, Slow motion
Industries
Color
Navy
Slate
Background
Outdoor Pool
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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