Under Armour: Phelps
Brand
Date
Nov 2020
Description
Under Armour spotlights athletic rigor in this commercial, Phelps. The campaign focuses on the discipline of professional swimming, transitioning from underwater pool sequences into intensive gym-based training environments. Cinematic contrast defines the visual approach, utilizing desaturated tones and a warm color palette. The production features live-action technique to capture the movement and determination of the swimmer, with sound design by Wave Studios NY anchoring the atmosphere.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Underwater
Industries
Color
Navy
Pure White
Background
Outdoor Pool
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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