Uber: Uber Moms
Brand
Date
Sep 2019
Description
Uber’s 'Uber Moms' campaign offers a personal look at the lives of its drivers, centering on a feature of an older driver named Shelly. The narrative follows her reflections while working night shifts, interwoven with archival family photographs that highlight her history as a mother. Produced by Zulu Alpha Kilo, the spot blends live-action footage with sentimental visual history. The production leans into a moody, cinematic aesthetic that balances the dimly lit interior of the vehicle with the warmth of personal memories.
Style
Horizontal, Cinematic, Moody, Nostalgic
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
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