Uber: NA QUE ME PARE - RIVVAA x Uber Moto
Brand
Date
Jul 2025
Description
Uber Moto’s commercial spot, Na Que Me Pare, brings the realities of urban mobility into focus. Developed in partnership with Wieden+Kennedy Mexico and production company Madrefoca, the project navigates the density of hillside city landscapes and the rhythm of congested streets. The narrative follows a young man as he maneuvers through transit, moving from wide aerial perspectives of the terrain to intimate street-level interactions. The execution utilizes cinematic, raw visuals and natural light to capture the day-to-day energy of travel within complex metropolitan environments.
Style
Horizontal, Cinematic, Raw, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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