Uber NA QUE ME PARE - RIVVAA x Uber Moto 2025

Description

This commercial video project titled Na Que Me Pare for Uber Moto, created in collaboration with Wieden+Kennedy Mexico and production company Madrefoca, captures urban mobility and daily life. The spot features a young man with curly dark hair wearing a white tank top and layered silver chains as he makes a phone call amidst congested city streets. Aerial shots reveal dense urban neighborhoods built into hillside terrain, contrasting with close-up sequences of traffic jams and street-level interactions. The color grading leans toward natural, cinematic tones with warm highlights and deep shadows, highlighting the energy of city life.