Uber Eats: Lab Dragon
Brand
Date
Feb 2025
Description
Uber Eats brings its delivery service into a laboratory setting in the commercial spot 'Lab Dragon.' The narrative centers on a team of scientists conducting experimental delivery tests alongside a large-scale CGI creature. The production integrates live-action footage with detailed VFX and visual effects, utilizing a clean, clinical aesthetic that highlights the lab equipment and clinical lighting. The final output features a cinematic, action-oriented tone that balances the technical precision of the CGI dragon with the practical elements of the brand's delivery branding.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Jet Black
Plum
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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