Uber Eats
Lab Dragon
Brand
ProjectLab Dragon
Date
Feb 2025
Description
Uber Eats presents 'Lab Dragon,' a commercial spot that blends live-action footage with high-end CGI to depict delivery tests within a clinical laboratory environment. The narrative features scientists maneuvering through scientific equipment while interacting with a large digital creature. Atmos Studios provided the post-production and VFX for this project. The final output employs a cinematic aesthetic, utilizing a clean, high-contrast lighting scheme to distinguish between the physical environment and the action-oriented visual effects.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Fast Food
Color
Jet Black
Plum
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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