Uber Eats leans into a narrative-driven campaign for their latest commercial spot, 'Time Machine No, Thyme Yes.' The project features singer Cher navigating a high-concept domestic setting, utilizing a futuristic gadget to play on the phonetic similarities between travel and seasoning.
Produced with cinematic production values, the film integrates VFX and live-action techniques to bridge the gap between mundane household tasks and fantastical time travel. The production credits include creative direction from Special Group Sydney and Hatched, with post-production and visual effects work handled by The Editors and Alt VFX.
