Uber Eats
Time Machine No, Thyme Yes
Brand
ProjectTime Machine No, Thyme Yes
Date
Jan 2025
Description
This commercial spot for Uber Eats, titled "Time Machine No, Thyme Yes," features singer Cher in a narrative-driven campaign centered on the ease of food delivery. The production utilizes high-end cinematic live-action techniques, captured across ornate interior sets to frame the humorous interaction between the talent and the delivery platform. Developed by Special Group Sydney and Hatched, the project leans into a polished, high-production aesthetic. VFX and visual effects are integrated throughout the time-travel sequences to bridge the gap between historical spectacle and modern convenience.
Style
Horizontal, Commercial, Cinematic
Techniques
VFX / visual effects
Industries
Fast Food
Color
Jet Black
Pure White
Background
Bedroom
Context
TVC / TV Commercial
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