Uber Eats: Time Machine No, Thyme Yes
Brand
Date
Jan 2025
Description
Uber Eats leans into a narrative-driven campaign for their latest commercial spot, 'Time Machine No, Thyme Yes.' The project features singer Cher navigating a high-concept domestic setting, utilizing a futuristic gadget to play on the phonetic similarities between travel and seasoning. Produced with cinematic production values, the film integrates VFX and live-action techniques to bridge the gap between mundane household tasks and fantastical time travel. The production credits include creative direction from Special Group Sydney and Hatched, with post-production and visual effects work handled by The Editors and Alt VFX.
Style
Horizontal, Commercial, Cinematic
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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