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Uber Eats: Time Machine No, Thyme Yes

Date

Jan 2025

Description

Uber Eats leans into a narrative-driven campaign for their latest commercial spot, 'Time Machine No, Thyme Yes.' The project features singer Cher navigating a high-concept domestic setting, utilizing a futuristic gadget to play on the phonetic similarities between travel and seasoning. Produced with cinematic production values, the film integrates VFX and live-action techniques to bridge the gap between mundane household tasks and fantastical time travel. The production credits include creative direction from Special Group Sydney and Hatched, with post-production and visual effects work handled by The Editors and Alt VFX.

Style

Horizontal, Commercial, Cinematic

Techniques

VFX / visual effects

Industries
Color
Jet Black
Pure White
Background

Bedroom

Context

TVC / TV Commercial

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