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Uber Eats: Halloween Reaper

Brand
Uber Eats
Date

Oct 2024

Description

Uber Eats leans into a holiday-themed narrative with its Halloween Reaper commercial spot. The film features a protagonist unboxing an order in a domestic setting, where the arrival of a figure dressed as the Grim Reaper sets a cinematic tone. The production utilizes low-key chiaroscuro lighting to balance the interior warmth of the kitchen against the dark, suspenseful exterior. Developed by agency Rethink with production support from Biscuit Filmworks and Parliament, the spot highlights the ease of ordering through the Uber Eats app. The visual execution relies on live-action techniques to integrate supernatural costumed figures into a minimalist, everyday environment, with post-production and VFX handled by Company 3 and sound design by Wave Studios NY.

Style

Horizontal, Cinematic, Minimalist

Techniques

Low-key / chiaroscuro

Industries
Fast Food
Color
Pure White
Jet Black
Background

Kitchen

Context

TVC / TV Commercial

Associated creatives

Rethink
RethinkAgency / Creative
Biscuit Filmworks
Biscuit FilmworksProduction
Arcade Edit
Arcade Edit
Parliament
ParliamentProduction
Wave Studios NY
Wave Studios NYMusic / Sound
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