Uber Eats brings a comedic touch to its latest seasonal campaign with the spot Halloween Dead. The commercial leans into a live-action technique, juxtaposing everyday delivery encounters with a series of supernatural guests appearing within a domestic kitchen setting.
Developed with creative agency Rethink and production house Biscuit Filmworks, the project features a cinematic approach that highlights the mundane act of receiving an order against a backdrop of iconic holiday figures. The spot utilizes clean framing and low-key lighting to maintain the narrative contrast throughout the sequence.
