Uber Eats: Confused

Nov 2023

Uber Eats explores the comedic potential of household delivery in the 'Confused' campaign. The project features Jennifer Coolidge alongside a cast of characters who mistake common non-food items for groceries, highlighting the breadth of the platform's delivery capabilities through a series of lighthearted domestic misunderstandings. The commercial, created by Special Group Auckland and produced by Caviar London, utilizes live-action technique and cinematic framing. By centering the narrative on the confusion between household goods and edible items, the film leans into a humorous tone, maintained through polished production and natural interior lighting throughout the kitchen and living room settings.

Humorous, Horizontal, Cinematic, Polished

Kitchen

TVC / TV Commercial