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ProjectConfused

Uber Eats Confused 2023

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This comedic commercial campaign for Uber Eats titled Confused features actress Jennifer Coolidge and various other individuals questioning if non-food items delivered to their homes are edible. Scenes include a kitchen and living room setting where characters inspect household goods such as aluminum foil, diapers, and dish soap with puzzled expressions. The video utilizes cinematic framing and natural interior lighting to create an engaging narrative. Produced by Caviar London with agency creative work by Special Group Auckland, the video highlights humorous misunderstandings of delivery availability.