Uber: Cramped
Brand
Date
Oct 2022
Description
This commercial campaign for Uber, titled Cramped, leans into the frustration of restrictive environments to showcase the ease of on-demand transportation. The narrative follows a man navigating the tight confines of a school classroom and hallway, highlighting the contrast between restricted movement and the utility of the ride-hailing interface. Executed through a clean, live-action technique, the project utilizes the saturated, brightly lit setting of a school to frame the story. Creative agency Johannes Leonardo produced the spot, which centers on the physical experience of navigating space in the vehicle rental and rideshare industry.
Style
Horizontal, Commercial, Clean
Industries
Color
Mustard
Off-Black
Background
Education Building
Context
TVC / TV Commercial
Associated creatives
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