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ProjectCramped

Uber Cramped 2022

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Description

This commercial video for Uber, titled Cramped and created by agency Johannes Leonardo, features a man navigating a tightly packed school classroom and narrow hallway while carrying a small school desk. The scene is shot in a brightly lit school interior with colorful educational decor on the walls, including alphabet banners and artwork. The man wears a plaid shirt and dark trousers, interacting with his smartphone which displays ride options. Other individuals are visible seated in miniature school desks, emphasizing the confined space.