Tylenol
"Wrecking Ball" AI Spec
Brand
Project"Wrecking Ball" AI Spec
Date
Feb 2026
Description
This speculative campaign for Tylenol, titled Wrecking Ball, explores the sudden onset of migraine pain through a high-concept visual metaphor. Utilizing 3D render / CGI and animation, the project visualizes the disruption of calm through the intrusion of a wrecking ball into a domestic setting, followed by an emphasis on rapid relief. Developed as an AI spec project, the creative direction leans into a warm, clean aesthetic. Post-production and VFX were managed by STUCK IN MOTION, supporting the transition between the narrative imagery and the product-focused final frames.
Style
Horizontal, Warm, Clean
Background
Living Room
Context
Advertising Campaign
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