This speculative campaign for Tylenol, titled Wrecking Ball, conceptualizes the abrupt onset of a migraine through creative visual storytelling. The project utilizes high-fidelity 3D render / CGI techniques and AI image generation to contrast a tranquil domestic setting with the sudden, destructive force of a headache.
The narrative centers on a woman in a brightly lit living room before a digital wrecking ball disrupts the scene, pivoting quickly to demonstrate product relief. STUCK IN MOTION provided post-production and VFX work, emphasizing a clean, cinematic aesthetic throughout the series.
