The LG My Studio campaign introduces the brand’s latest smart refrigerator through a series of commercial spots. The work focuses on the appliance's interactive, color-changing glass panels, which are highlighted using a blend of live-action technique and 3D render/CGI visuals.
The narrative places the hardware within a contemporary residential kitchen, illustrating how the connected interface integrates with daily meal preparation. Post-production and VFX were handled by STUCK IN MOTION, who provided the dynamic lighting transitions that shift the unit's door between red, blue, and neutral tones. The project emphasizes the appliance's role in modern interior aesthetics and connected home functionality.
