Banana Republic: Turn It Up for Fall #BR
Brand
Date
Sep 2024
Description
Banana Republic presents 'Turn It Up for Fall #BR,' a polished campaign film focused on classic silhouettes and seasonal tailoring. The work showcases a series of structured looks, including knitwear, suits, and coats, captured with a focus on garment textures and clean lines. The project features live-action technique and monochrome aesthetics, utilizing sharp lighting to highlight specific details like lapels, belts, and button closures. Creative direction and production were led by Chandelier Creative, with production services by Inez & Vinoodh and post-production by STUCK IN MOTION.
Style
Vertical, Commercial, Monochrome
Industries
Background
White Seamless
Context
Advertising Campaign
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