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Tuckernuck: With Love From Montreal

Date

Aug 2025

Description

The 'With Love From Montreal' campaign for Tuckernuck captures a playful, editorial take on high street fashion. Across a series of outdoor compositions, the project leans into a candid and cinematic aesthetic, blending classic urban architecture with a spirited, lifestyle-focused narrative. Photographer Nick Riley Bentham works alongside senior art director Brian Heiser to anchor the visuals in natural light and warm tones, utilizing analogue film techniques to create a soft, timeless texture. Fashion stylist Kat Lovelady defines the look, pairing elegant evening wear with relaxed, everyday layers. Featuring models Lala Olsson and Francisco Henriques, the campaign moves through Montreal’s city streets, parks, and waterfronts. The imagery emphasizes movement and spontaneity, from formal settings to whimsical, character-driven portraiture.

Style

Warm, Editorial, Vertical

Techniques

Natural light

Background

Street

Context

Advertising Campaign

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