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Woman smiling playfully while holding two French baguettes to her head and face on a sunny street.

Tuckernuck With Love From Montreal 2025

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A playful fashion portrait from the Tuckernuck 'With Love From Montreal' campaign features model Lala Olsson posing with two French baguettes held against her head and face. She wears an oversized white button-down shirt paired with an olive green knit sweater tied around her waist, finished with dark sunglasses pushed onto her brunette hair and a slim black wristwatch. Bathed in dappled natural sunlight along an urban sidewalk, the shot balances whimsical energy with crisp summer styling. Photographed by Nick Riley Bentham with styling by Kat Lovelady.

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Advertising Campaign