Tuckernuck
The Summer Dress Edit
Brand
ProjectThe Summer Dress Edit
Date
May 2025
Description
Tuckernuck presents The Summer Dress Edit, a seasonal fashion editorial campaign that showcases a range of warm-weather silhouettes. Set against a backdrop of coastal landscapes and retro seaside locations, the project emphasizes a collection of sundresses featuring smocked bodices, laser-cut details, and patterned knit fabrics. Captured by photographer Clément Pascal, the imagery utilizes consistent natural light to frame the collection in both vibrant, warm-toned palettes and high-contrast monochrome tones. The campaign features model Hazel Jane, with makeup styling provided by Souhi Lee. The aesthetic leans into nostalgic coastal references, blending organic seaside textures with clean, editorial staging.
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