TSB Lloyds
Boating
Brand
ProjectBoating
Date
Jan 2025
Description
TSB Lloyds leans into whimsical character animation for this commercial, which visualises the experience of an insurance claim through a surreal domestic scene. The spot follows a man and his dachshund as they navigate a living room transformed by flooding, before transitioning to a resolved setting where home repairs are underway. Produced by Studio AKA with creative direction from RKCR/Y&R, the film balances narrative storytelling with a distinct visual aesthetic. The project, supported by sound design from Chernin, employs 3D render/CGI techniques to maintain a cinematic feel throughout.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Insurance
Color
Navy
Forest Green
Camel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.