TSB Lloyds: Boating
Brand
Date
Jan 2025
Description
This TSB Lloyds campaign uses whimsical character animation to articulate the realities of insurance coverage. The spot depicts a domestic setting transformed into a flooded landscape, with the protagonist and his dachshund navigating their living room by boat before shifting to a restored, dry interior environment. Produced by Studio AKA with creative direction and agency work from RKCR/Y&R, the film leans into a minimalist aesthetic. Sound design by Chernin complements the 3D render and CGI techniques used to depict the transition from an unexpected claim to a resolved household repair.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Forest Green
Camel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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