TSB Lloyds Boating 2025

Description

This animated commercial created for TSB Lloyds depicts a man sitting in a small green boat and fishing inside his living room, which is completely flooded with water. His brown dachshund sits beside him in the boat as furniture floats around them. Later in the spot, the scene transitions to a dry, normal living room where a workman fixes a window while the man and his dog watch. Produced by Studio AKA with sound design by Chernin and agency work by RKCR/Y&R, the ad uses whimsical character animation to illustrate insurance claims.