Truly Hard Seltzer: US Soccer Anthem

Brand

Date

Apr 2026

Description

Truly Hard Seltzer captures the kinetic energy of sports fandom in this commercial, US Soccer Anthem. Centered on the shared communal experience of a match-day, the campaign follows a group of enthusiasts gathered in a bar as they celebrate the game. The spot utilizes live-action techniques to emphasize a candid, real-world perspective. With natural light filtering into the space, the visual language prioritizes a warm and energetic atmosphere that mirrors the spontaneity of live sports. Production was handled by Imperial Woodpecker, with creative development provided by agencies Max Cooper and Hailstorm LLC. Post-production and visual effects were managed by Metro Pictures Editorial and Untold Studios LA, while Singing Serpent provided the music and sound design.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Navy

Beige

Jet Black

Background

Bar