Truly Hard Seltzer

US Soccer Anthem

Brand

Date

Apr 2026

Description

Truly Hard Seltzer’s 'US Soccer Anthem' spot captures the energy of match day, centering on the communal experience of sports fandom. The commercial, produced by Imperial Woodpecker, follows a diverse group of supporters in a neighborhood bar, documenting the shared reactions and anticipation surrounding a live soccer match. The execution relies on live-action techniques and natural light, utilizing window-filtered illumination to maintain an authentic, unvarnished aesthetic. Creative development was managed by agencies Max Cooper and Hailstorm LLC, with post-production and VFX provided by Metro Pictures Editorial and Untold Studios LA. The soundscape, featuring match-day atmosphere and crowd noise, was delivered by Singing Serpent.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Navy

Beige

Jet Black

Background

Bar