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Brand
Truly Hard Seltzer
ProjectUS Soccer Anthem

Truly Hard Seltzer US Soccer Anthem 2026

Associated creatives

Max Cooper
Max CooperAgency / Creative
Imperial Woodpecker
Imperial WoodpeckerProduction
Metro Pictures Editorial
Metro Pictures EditorialPost Production / VFX
Untold Studios LA
Untold Studios LAPost Production / VFX
Singing Serpent
Singing SerpentMusic / Sound
Hailstorm LLC
Hailstorm LLCAgency / Creative

Tags

soccer fans in barsports fansgroup of fanstruly hard seltzer canholding beverage can

Description

This dynamic video commercial captures a diverse group of passionate sports fans gathered inside a lively bar to watch a soccer match on television. Patrons of various backgrounds are shown singing, cheering, and holding cans of Truly Hard Seltzer while watching the screen. The scene is shot with natural lighting filtering through window blinds, creating an energetic and authentic atmosphere. The campaign highlights community and shared excitement surrounding soccer culture.