Travel Texas: Let's Texas

Brand

Date

Jan 2025

Description

Travel Texas brings the state's diverse geography to the forefront in the cinematic campaign, 'Let's Texas.' The production channels the breadth of the region, moving through mountain vistas, arid desert roads, and coastal shorelines to emphasize a sense of place. Developed by Proof Advertising, the work relies on live-action cinematography and drone footage to document these landscapes. By utilizing golden hour lighting and natural light, the visuals highlight the scale of the terrain alongside domestic road trip narratives. Post-production and VFX were managed by The Bigger Picture LA, with sound design and music composition provided by Heckler Sound.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Natural light, Drone footage

Industries

Tourism Boards

Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video