Menulog brings its 'What's Good In Your Hood' campaign to Hobart, focusing on the local food culture and the convenience of delivery. The spot leans into a lively aesthetic, using cinematic lighting and dynamic camera movements to traverse urban and suburban environments.
Produced with Heckler Sydney, the narrative captures a series of vignettes featuring local residents and community life. The execution integrates live-action technique to highlight neighborhood eateries and the delivery experience across the city.
The project was developed by agency Thinkerbell, with media planning by UM, production support from Made Promptly, and sound design by Heckler Sound.
