Transitions presents 'See The Change,' a cinematic video campaign tracking a subject through an urban landscape. The footage shifts across city streets and subway transit, utilizing a raw aesthetic to document movement between interior and exterior spaces.
Produced by DIVISION UK, the project features creative direction by ALTER BUREAU. The visual language centers on live-action technique, incorporating atmospheric grading and lens flares to define the piece's grainy, documentary-inspired quality. Post-production for the campaign was handled by MONUMENTAL FX.