Apple: Shot on iPhone 16 Pro | The Weeknd 'Dancing in the Flames' | Behind the Scenes
Brand
Date
Sep 2024
Description
Apple showcases the production capabilities of the iPhone 16 Pro in this behind-the-scenes look at the filming of The Weeknd’s 'Dancing in the Flames' music video. The project highlights the device’s performance in challenging conditions, specifically focusing on high-speed capture and atmospheric environments. The footage details the collaboration between Apple and TBWA Media Arts Lab Los Angeles, documenting the technical setup required for the music video. With a focus on cinematic mobile filmmaking, the piece captures the use of moody, gritty lighting and rain-slicked sets to maintain visual continuity throughout the production.
Style
Horizontal, Cinematic, Moody, Gritty
Techniques
Slow motion
Industries
Color
Jet Black
Scarlet
Background
Street
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.