Trade Timber Supplies
2021
Project2021
Date
Jan 2025
Description
Trade Timber Supplies presents this animated commercial, produced by agency AdSmart from Sky. The spot utilizes a minimalist sketch style, anchoring its narrative in a sequence of hand-drawn line illustrations accented by bold pops of red. The project channels a direct, storytelling-led approach to retail advertising. By incorporating typography and graphic animation, the film guides the viewer through a narrative of home improvement, focusing on timber delivery services and product accessibility within the specialty retail sector.
Style
Vertical, Commercial, Monochrome, Graphic
Techniques
Animation, Typography
Industries
Specialty Retailers
Color
Crimson
Pure White
Context
TVC / TV Commercial
Associated creatives
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