Toyota: The Voice / Driven to Sing
Brand
Date
Apr 2024
Description
Toyota features a blend of musical performance and automotive showcase in this commercial campaign, 'The Voice / Driven to Sing.' The production transitions between intimate recording studio sessions, characterized by vintage hardware, and dynamic exterior driving shots set against vast landscapes. The project captures vocalists in close-up alongside modern SUVs in motion. The visual narrative relies on natural, soft lighting and live-action techniques to produce a polished, cinematic look throughout the campaign.
Style
Horizontal, Cinematic, Polished
Industries
Color
Medium Grey
Navy
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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