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Brand
Toyota
ProjectThe Voice / Driven to Sing

Toyota The Voice / Driven to Sing 2024

Associated creatives

Table of Content
Table of ContentRepresentation / Agent

Tags

woman singing into microphonesinging into microphonewoman singingmicrophonetoyota suvdriving suvtoyota vehicle

Description

This commercial video campaign for Toyota titled The Voice / Driven to Sing features musical performances by notable artists from the show including Chevel Shepherd, Lauren Duski, and Sundance Head. The video transitions between intimate recording studio sessions with vintage microphones and outdoor driving scenes in modern Toyota SUVs. The framing alternates between close-ups of vocalists and wide exterior shots of vehicles in motion through scenic landscapes. The production utilizes natural and soft lighting to create an engaging narrative commercial style.