Toyota: Not Made Up
Brand
Date
Oct 2024
Description
Toyota presents the commercial campaign Not Made Up, an automotive spot highlighting the bZ4X electric vehicle in a contemporary urban setting. The narrative follows two individuals in a naturalistic, live-action environment as they move through a city streetscape. Developed alongside agency Saatchi & Saatchi USA, the project utilizes clean camera movement and natural outdoor lighting to integrate the vehicle into the everyday backdrop of storefronts and passing traffic. The production features contributions from Tool and ANIMALS, with post-production and VFX services handled by Harbor Picture Company.
Style
Horizontal, Commercial, Clean
Industries
Background
Street
Context
TVC / TV Commercial
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