Brand
ProjectNot Made Up
Toyota Not Made Up 2024
Associated creatives
Tags
Description
This commercial video for Toyota titled Not Made Up follows two men as they converse on a park bench and walk through an urban streetscape. The scene features natural outdoor lighting and authentic city surroundings, including passing traffic, storefronts, and promotional bus and wall advertisements for the all-electric Toyota bZ4X. The two male subjects wear casual contemporary jackets and shirts, engaging in dialogue before observing the electric SUV on the road. The piece adopts a naturalistic commercial narrative style with dynamic camera movement capturing the city environment.
