Toyota: Keep Marissa Running
Brand
Date
Aug 2024
Description
Toyota highlights the journey of Paralympic sprinter Marissa Papaconstantinou in 'Keep Marissa Running.' The spot follows the athlete through a diverse series of environments, moving from an indoor training gym to residential settings and outdoor scenes. Produced by Epoch Films with agency Saatchi&Saatchi, the commercial utilizes cinematic framing and fluid camera tracking to document the movement. The visual language leans into natural, soft lighting and vivid color grading, emphasizing the contrast between red and blue wardrobe elements and the surrounding environments. Sound design is provided by The Elements Music.
Style
Horizontal, Action, Cinematic
Industries
Color
Scarlet
Royal Blue
Pure White
Background
Gym
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.