Totino’s
Lips
Brand
ProjectLips
Date
Jun 2026
Description
Totino’s latest commercial spot, titled Lips, centers on an intimate, playful narrative focused on snack consumption. The campaign captures close-up, live-action sequences of two individuals in a domestic setting, transitioning from a warm, cozy atmosphere to product-focused shots of golden-brown snack bites. Developed in collaboration with agency Dentsu Creative US, the project utilizes soft lighting and horizontal framing to maintain a consistent visual tone. Post-production and editing work was completed by Arcade Edit NY, with sound design and music production provided by Sonic Union and Premier Music Group.
Style
Horizontal, Commercial, Warm
Techniques
Soft Light
Industries
CPG / Packaged Food
Background
Living Room
Context
TVC / TV Commercial
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