Totino’s leans into comedic storytelling with their HVAC commercial, a narrative-driven project that centres on a lighthearted dialogue between a homeowner and a technician regarding cooling solutions. The scene is anchored by mid-century modern furnishings and a classic living room setting.
Developed by agency Dentsu, the spot utilizes live-action techniques to contrast a standard home repair scenario with the brand's signature product. Max Cooper handled the production for this campaign, which maintains a clean aesthetic across all cuts.
