Top Cat Media
AdSmart advert
Brand
ProjectAdSmart advert
Date
Jan 2025
Description
Top Cat Media showcases its advertising capabilities in this short-form commercial, highlighting the utility of AdSmart technology for digital platforms. The project centres on a simulated mobile interface that demonstrates how brand messaging moves from screen to consumer. Utilising clean motion graphics and a vertical aspect ratio, the animation illustrates a conversational journey between two users discussing a television advert. The creative direction for the campaign was provided by AdSmart from Sky.
Style
Vertical, Commercial, Clean
Techniques
Animation, Motion Graphics
Industries
Apps & Digital Platforms
Color
Cobalt
Pure White
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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