Tootsie Roll's 'Chameleon' campaign takes a playful approach to brand storytelling through 2D animation. The spot features an owl character paired with a color-changing chameleon to highlight the product's range of candy flavors.
Developed by agency Schafer Condon Carter, the project centres on a character-driven narrative set against a textured blue background. Production and post-production duties were led by Calabash Animation, resulting in a vibrant execution that leans into editorial sensibilities.
