Tootsie Roll
Chameleon
Brand
ProjectChameleon
Date
Jun 2026
Description
Tootsie Roll's 'Chameleon' spot brings a playful, narrative approach to the brand’s confectionery lineup. The animated campaign features a bespectacled owl and a chameleon in a lighthearted sequence focused on flavor exploration. Produced by Calabash Animation with creative work from agency Schafer Condon Carter, the 2D animation leans into a vibrant color palette set against a distinct textured blue background. The film highlights the variety of the product range through its character-driven storytelling.
Style
Editorial, Vertical
Techniques
Animation
Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Crimson
Context
TVC / TV Commercial
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