Tootsie Roll: Chameleon
Brand
Date
Jun 2026
Description
Tootsie Roll's 'Chameleon' campaign takes a playful approach to brand storytelling through 2D animation. The spot features an owl character paired with a color-changing chameleon to highlight the product's range of candy flavors. Developed by agency Schafer Condon Carter, the project centres on a character-driven narrative set against a textured blue background. Production and post-production duties were led by Calabash Animation, resulting in a vibrant execution that leans into editorial sensibilities.
Style
Editorial, Vertical
Techniques
Animation
Industries
Color
Pure White
Jet Black
Crimson
Context
TVC / TV Commercial
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