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Tio Pepe

TVC
ProjectTVC
Date

Jan 2025

Description

Tio Pepe presents a commercial television spot centered on the rituals of shared dining and refreshment. The production highlights the preparation of beverages and curated food pairings, focusing on the sensory details of fresh ingredients and pouring techniques. Directed by the team at AdSmart from Sky, the campaign captures a social atmosphere through live-action sequences. The visual language leans into a warm aesthetic, utilizing natural light to frame candid moments of connection across various dining settings.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color
Chocolate
Pure White
Crimson
Background

Living Room

Context

TVC / TV Commercial

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