Tim Hortons explores the origins of its coffee production in the 'Musical' commercial, tracing the journey from harvest to cup. The campaign features a sequence of choreographed performances across coffee fields, roasting facilities, and cafe environments, emphasizing the scale of the brand’s supply chain.
Directed with an energetic, cinematic focus, the spot utilizes live-action techniques and slow-motion sequences to highlight the process of sourcing arabica beans. The production was managed by Radke, with creative and agency duties handled by Zulu Alpha Kilo, featuring post-production and VFX work from Alter Ego.
