Thync
Anthem
Brand
ProjectAnthem
Date
May 2026
Description
Thync presents Anthem, a commercial film showcasing the brand’s wearable neurosignaling technology through the lens of daily utility. The narrative follows various individuals integrating the headband device into settings such as air travel and office environments, highlighting the interplay between the hardware and mobile app interfaces. The production leans into a cinematic aesthetic, utilizing moody lighting and a desaturated color palette to maintain a focus on the technology. The film, which features music and sound design by Heavy Duty Projects, uses a clean, live-action technique to ground the wearable tech in accessible, everyday moments.
Style
Horizontal, Cinematic, Desaturated, Clean
Industries
Consumer Electronics
Context
TVC / TV Commercial
Associated creatives
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