Therabody’s 'Take Control' campaign showcases the brand’s percussion massage devices within the context of a high-energy domestic setting. The spot features a protagonist finding a moment of calm using the device while a chaotic holiday scene unfolds in the background.
Produced by Stept Studios, the commercial leverages live-action technique and integrated VFX to balance the quiet focus of the subject against the surrounding activity. The film leans into a warm aesthetic, utilizing soft, natural lighting to ground the product within a familiar, cozy domestic interior.
